Halloween Party

This year for this module we have been asked to arrange a Halloween party as a group ( Illustration and Graphics). Although this is very exciting it also poses many problems and worries, the main one being peoples capability to work as part of quite a large group and also if there is actually any interest from the rest of the university. 

The latter point will be the biggest challenge I believe as the CCAD student union doesn't really exist anymore, simply due to a lack of interest from the actual students.

to start of the organising we have already whittled it down to who in the group is actually interested in being fully involved within the project. After doing this we started to work out the name and venue for the party. We came up with the name SCREEM. Following this we commissioned people in the group to create a poster design and a ticket design or us to put around the campus and sell to interested people. we decided that the tickets would be £5 each and this would, after arranging it with the owner, grant you free access to SKYY hartlepool and a free bomb once inside.   

Consumer needs and Markets

A market is a group of people that will be interested in buying a certain product ( with their disposable income). 

To target your chosen market's needs you need to establish who they are and why they would want to buy your whatever you're selling.  There are a few ways you can use primary and secondary research to pin point what the consumer requires from your product. 

Examples of primary research you could conduct to gain the answers you needed are surveys and questionnaires which would give you the data you need to identify the markets needs straight from the consumer. 

Secondary market research could include looking into similar products or brands to yours and analysing the data found against your own research which will give you a more rounded understanding of your target market. 

Overall, one of the mains attributes you need to be able to analyse a target market is the research to back up your idea, doing this will allow you to fully understand your consumers financial constraints and commitments, which will, in turn allow you to understand how to approach them.