Consumer needs and Markets

A market is a group of people that will be interested in buying a certain product ( with their disposable income). 

To target your chosen market's needs you need to establish who they are and why they would want to buy your whatever you're selling.  There are a few ways you can use primary and secondary research to pin point what the consumer requires from your product. 

Examples of primary research you could conduct to gain the answers you needed are surveys and questionnaires which would give you the data you need to identify the markets needs straight from the consumer. 

Secondary market research could include looking into similar products or brands to yours and analysing the data found against your own research which will give you a more rounded understanding of your target market. 

Overall, one of the mains attributes you need to be able to analyse a target market is the research to back up your idea, doing this will allow you to fully understand your consumers financial constraints and commitments, which will, in turn allow you to understand how to approach them.